Christmas shopping in Orange just became a lot easier with the launch of the new Shop Orange gift-card, an initiative of Orange City Council aimed at boosting the local retail economy. The cards can be used at more than 30 participating businesses using any make of eftpos machine, and buyers can choose the amount to be loaded onto the card. Orange City Council’s Employment and Economic Development Committee chair, Cr Jeff Whitton is expecting the new scheme to be a major shot-in-the-arm for local businesses. “The retail sector in Orange has a fantastic range of shopping options, and these gift-cards will make it even simpler to spend money in Orange,” Cr Jeff Whitton said. “The Shop Orange gift card is the perfect gift idea for any special occasion.” “Every time money is spent in a local store, some of that cash goes back into staff wages and local business owners. Some of that money is then spent locally again.” Country Rose business owner Sheryl Lewis is pleased to be a part of the new scheme. “Often the work involved in setting up a gift-card system in the past has limited them to chain stores. Now all the work has been done and provided at no charge by the council.”

“Because the gift card will work through our store’s eftpos system, the monthly statistics that are generated will also deliver more information that will let me run my business better.”

The promotion package that comes with the Shop Orange card, includes a poster for store windows. The list of participating businesses can also be found on the Shop Orange website together with the list of stores where people can load funds onto their card.

Businesses who want to be a part of the campaign can still register online. More information about the gift cards from Sharon D’Elboux on 6393 8211